Drones delivering Domino’s, augmented reality, the industrial internet, the age of the algorithm, real-time bidding, geo-everything, convergence, and intelligent machines. These ideas and the exponential growth and adoption of technology are no longer the musings of futurists. They are business as usual, and they’re here.
Look no further than Ray Kurzweil becoming director of engineering at Google. This is our industry now — and our destiny. The marketing technology stack of every organization is being shaped accordingly. But what does this mean back at the agency?
It means that very soon, artificial intelligence will make new inroads into advertising. And if you think that’s sci-fi, you’re behind the curve.